Challenges in the Wellness and Beauty Industry

Today Beauty and wellness industry is facing huge challenges due to high market trends and competition. Skilled employees are at a great demand in the market.

If you are thinking to lead your career in the beauty industry then take an idea from the lifestyle of popular beauticians. According to sources, think once of the beauty experts those are working currently in Bollywood.  Bollywood celebs hire a group of skilled make-up artists and beauticians to conceptualize and show their glamorous looks. Beauty and wellness employment is one of the highest paid employment nowadays.

The demand for Skilled Employees


If we talk about the salons, spas and herbal therapy centres, we will find that huge amount of manpower is needed to excel. The beauty industry is growing at a rapid rate and soon there will be an increase in the demand of skilled beauticians. The biggest challenge recruiters are facing is the training of these fresh minds. A lot of money is required to be invested by the CEO’s for the training of the employees. So the chances of recruitment of the fresher’s are getting reduced day by day.

On the other hand, various beauty Institutes are opened for the freshers, so that they can get a chance to train themselves for the beauty industry. It is seen that the chances of getting a job in the Beauty and Wellness industry are high for skilled employees.

Non Competitive prices


Beauty parlours and saloon are getting overpriced these days. The main thing that is endorsing the youth is the infrastructure of a salon rather than the service. To build a great surrounding one need to invest a huge amount and this amount is taken from the pocket of the customer. According to Google reports the most searched key phrase is the “Cheap saloons near me“. Now the decision is yours, choose the best that suits your pocket.

Network Enlargement and Getting New Clients


It is commonly seen that thousands of new saloons are being opened daily and the owners of these saloons are facing problem in driving new customers to their services. Staff management and motivation play an important role in developing a strong client network. Providing a great customer service and giving extra discount offers to the existing customers would also have become the business strategy in retaining the same client.


There are other tips and tricks to attract new customers.

  1. You can create your own website and make use of digital marketing techniques to drive customers.
  2. List your business on various business activities on the listing websites like Justdial, Sulekha and Indiamart.
  3. Make use of social media platforms like Facebook, Instagram, Twitter to share your work for appreciation and this also helps in the brand endorsement.
  4. Google Adwords is trending and is considered as the cheapest way of advertising your business on Google.
  5. Making use of coupon codes and discounted offers, so that new customers can give a try to your services.


Top skills that every learner should acquire upon successful completion of beauty and wellness courses are under-mentioned

  1. Communicate effectively with the clients and co-worker.
  2. Follow work ethics.
  3. Understand the work process.
  4. Acquire skills required in beauty and wellness sector.
  5. Use creativity and technical skills in developing Different styles.
  6. Develop essential expertise needed to ensure greater self-confidence and success in styling.

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